Digital Technologys Impact On The Film Industry Media Essay

Digital Technologys Impact On The Film Industry Media Essay Digital technology in the last decade has completely transformed the film industry. Focusing on the key methods of film making and the impact that technology has had on each area, this editorial will look at recent modifications in the pre-production part of film making, followed by a look at the new equipment and storage facilities being used by modern filmmakers. Film distribution and the negative impacts that technology has had on the field, particularly on the illegal sale and piracy of copyrighted material is investigated. Post-theatre film distribution and the changing breakthrough technologies in this field are explored to look at the constant changes in education and training of professionals in the film industry. Computer generated graphics and its increasing impact on the film industry is covered, and the future of the industry is predicted. Digital tools and technology have altered the script writing process by making use of the internet and digital editing tools. The internet is being used by scriptwriters to forward their scripts to directors and potential cast members but it also caters for peer reviews by way of online forums (Huang 2004). There has been a significant increase in the last decade in the use of digital video cameras for low-budget film shooting along with higher definition video which is set to match and go beyond the standard 35 mm film both in the quality and flexibility (Culkin Randle 2003, p.5). The post production phase of film making has arguably been the most significantly impacted by new trends in technology. The introduction of non-linear technology has made the use of hand edited films inefficient, and too time consuming. This process, created by Avid, involves piecing together the film in a virtual environment where both the director and editor view the output on a screen (Culkin Randle 2 003, p.8). The entire process of filmmaking has been digitalized, everything from the distribution to the projection of films to audiences. However, the lack of standards and commercial agreements between distributors and exhibitors has slowed down the conversion to digital technologies. For example, only 170 cinemas around the world have converted to what is known as high-end digital (Culkin Randle 2003, p.9). Profit margins for movie studios are reported to be decreasing, now being outnumbered by the video game industry. Satellite delivery of feature films to cinemas have recently made its debut and reports indicate that upon full implementation of using this method of film distribution can save the film industry in excess of $700 million per annum (Markman Vega 2001, p. 1). A major downside for the film industry is that recent technological breakthroughs have made the piracy of copyrighted material very affordable. Primarily for music and film content, this has lead to some major lawsuits against peer-to-peer networks and individuals as a result of the copying and distribution of these materials. This is one of the film industries main issues it will have to overcome when the public has access to this low cost copying equipment (peer-to-peer networks, DVD and CD writers). Suffice to say that it has never been so easy for frauds or even honest users to created perfect versatile copies of films (Markman Vega 2001, p.1). However, the film industry has attempted to decrease the risk of  ¿Ã‚ ½pirates ¿Ã‚ ½ copying movies by creating the Content Scrambling System (CSS). With this encryption algorithm, only authentic DVD products which contain the decryption algorithm can play the movie. This technology rearranges the audio and video on the DVD so that only a DVD with its decryption algorithm can play the film correctly. It was also created to prevent users from copying data from DVDs. However, not long after a Norwegian teenage boy reverse engineered a DVD player which contained the decryption algorithm, cracked the CSS code and uploaded the decryption software for users around the world to use (Markman Vega 2001, p.2). The post-theatre market accounts roughly for three quarters of a film ¿Ã‚ ½s profits during its lifetime. The largest of these are video rental stores which account for nearly half of all proceeds. The DVD has completely changed the industry, becoming the fastest growing consumer electronics item of all time (Culkin Randle 2003, p.5). DVD ¿Ã‚ ½s have undoubtedly increased movie studios ¿Ã‚ ½ income when it decided to provide content to the home end consumer with incredible sound and picture quality which does not degrade like ordinary VHS cassettes (Markman Vega 2001, p.2). A new and rapidly growing area in the distribution market is  ¿Ã‚ ½Movie-on-demand ¿Ã‚ ½. This is where consumers download movies over the internet instead of going down to their local video store. The advantage of this technology is clear: no late fees and no inconvenience for traveling (Culkin Randle 2003, p.17). Rapid modifications in the film industry in recent years have forced many professionals in the audio and visual industries to acquire new and specialized skills. This is an ongoing process in some industries, one example is that the post-production industries are required to have constant upgrades of tools and software which leads to continual re-training of staff which in turns increase production costs (Culkin Randle 2003, p.18). Future allocations might involve allowing editors in different countries to edit film by accessing digitized media on a server without actually leaving the comfort of his or her house or office. The same will be possible for all kinds of sound editing (Bishop, Case, Axarlis, Plante Allsop 2000). Satellite distributions to cinemas are at the forefront of future film distributions. George Lucas, the author and director of the Star Wars series, is preparing to use satellite technology to display the next episode in cinemas. This process of digitally distributing and exhibiting the film through data projectors are known as E-Cinema. Inexpensive and flexible distribution is the main advantage of this process; however Cinemas will have to acquire substantial expenses when converting from film to digital projection. This technology is very much still in the development stage and the impact that E-Cinema will have on film making is not yet clear (Bishop, Case, Axarlis, Plante Allsop 2000). Gregory Huang ¿Ã‚ ½s article entitled  ¿Ã‚ ½The New Face of Hollywood ¿Ã‚ ½ examines the advancement in computer animated graphics in the past year. Recent blockbuster movies like Spiderman 3 and Beowulf are good examples of how far computer generated graphics have come in recent years. The film industry has progressed into a stage whereby every single event during the film making process can be computer generated (Sagar in Huang 2004). In the past, digital representations of faces have not looked  ¿Ã‚ ½real ¿Ã‚ ½ when one looked at it closely as it is a lot easier to make non-human objects like dinosaurs  ¿Ã‚ ½real ¿Ã‚ ½; however, advances in rendering human skin, lighting digital scenes and examining human actors are now allowing animation engineers to control the texture and movement of every little square of pixels in an animated skin. Huang (2004) reports that an average budget for a blockbuster movie is approximately $150 million where it is not uncommon to see mo re than 50% of funding allocated to computer generated effects. It is clear that there has not been one area within the film industry that has not been at least somewhat impacted by technology over the last 5 years. The major impacts for pre-production stage have been the development of script-writing tools as well as the increased use of the internet to distribute scripts to directors and other interested parties. Generally equipment costs have reduced while at the same time quality and flexibility of the products have dramatically increased. The birth of non-linear technology has all but made hand edited films an extinct specie and fast-tracked the whole editing process (Culkin Randle 2003, p.5). Major advancements have been made with satellite distributions to cinemas recently making its debut. The major concern with improving technologies for end-users is that it has become extremely easy for consumers to copy copyrighted material and suffice to say that is arguably one of the biggest battles the film industry will face during the coming yea rs (Markman Vega 2001, p.2). DVD ¿Ã‚ ½s are the leading technology in the post-theatre film market, with  ¿Ã‚ ½Movies-on-demand ¿Ã‚ ½ set to explode exponentially over the coming years (Culkin Randle 2003, p.17). Finally this article examined the amazing advances in computer generated effects in films the past year, and today the industry has reached a stage where every conceivable scene can be computer generated if resources are committed to achieve the desired goal. Technology is set to continue to revolutionize the film industry for many years to come (Huang 2004).

Decision Making at the Executive Level Essay -- Business Management Pa

Decision Making at the Executive Level The focus of my term paper is the decision making process used by today's top-level managers. Top-level managers, such as Chief Executive Officers (CEOs), Chief Operations Officers (COOs), and Chief Financial Officers (CFOs), must make critical decisions on a daily basis. Their choices and the resulting outcomes affect the company, the employees, and the stakeholders. Due to the high importance of their decisions, the process they use to reach them merits a close examination. A study published in the winter 1997 volume of Business Strategy Review suggests the major factor in a decisions success is the decision process itself. The study, by Paul Nutt, suggests that poor decision making processes cost North American businesses billions of dollars each year. The study also proposes that most managers don't realize the importance of the process, and it's effect on the success of the decision. Before analyzing the decision process in depth, the measurement of success must be established. Nutt used two broad measures to determine the success of decisions made. First, was the decision implemented fully. Second, was the decision still effective two years after implementation. Based on these measures, only half of the decisions in the study were considered successful. Nutt concluded that much time and money was therefore wasted on these unsuccessful decisions. So during what part of the decision making process did these top-level managers go wrong? In general, many managers often rush to a decision and stick by it, even when it continues to fail. Another cause of unsuccessful decisions is that the managers did not include those most affected by the outcome in the decision mak... ...n decisions, often increasing the chance of success. Unfortunately, most executives don't use this strategy in their decision process. Executives often rush to decisions in order to remove the feeling of uncertainty by not coming to a decision. This impulsive strategy fails because the decision maker does not include enough key people in the decision process itself. If managers would be more confident and take the time to properly assess the decisions they face, the success rate would increase and therefore save much time and money. Bibliography: Works Cited 1. Kroll, Karen M., "Costly omission", Industry Week, July 8, 1998, p 20. 2. Information Access Company, "Avoiding stupid management moves", American Printer, March 1997, v218 n6, p 94. 3. Nutt, Paul, "Better decision-making: a field study", Business Strategy Review, Winter 1997, v8, pp 45-53.

An Analysis of the Urban Issue of Tuberculosisin the Bourough of Newham

1.Introduction Tuberculosis is a very serious infectious disease that primarily affects the lungs, causing cough and breathing difficulties. The infection also causes systemic effects including fever, night sweats and weight loss (Ellner, 2011). In some cases, the infection can spread beyond the lungs and affect the bone/joints, lymph nodes, abdomen and blood stream (Ormerod, 2003). The disease is caused by the bacteria mycobacterium tuberculosis (WHO, 2014), which is spread through respiratory droplets. These droplets are passed when an infected individual coughs or sneezes and the droplets become inhaled by another person (NHS, 2014). Despite this easy method of transmission, tuberculosis is not readily transmitted, and therefore is most likely to affect those in close contact such as family or household members (Castillo-Chavez & Feng). Tuberculosis represents a significant risk of morbidity and mortality and represents a significant cost to society to treat and manage. Tuberculosis has particul arly shown to be a problem in cities, whereby the rates of increase are greater than those of rural areas (Anderson et al. 2006). This essay will address the reasons as to why tuberculosis affects urban areas (the sick city hypothesis), and look in to why tuberculosis contributes to this urban health penalty. As an exemplar of an urban environment suffering from the burden of tuberculosis, this essay will focus on the London borough of Newham. Newham has a tuberculosis rate 8 times higher than the national average and 3 times that of London. This essay aims to investigate the aetiology behind the incidence, and to find ways of reducing the rates of tuberculosis among individuals in the London borough of Newham. The paper will include the intervention strategies and how they should be implemented in order to reduce the rates of new infections and encourage men to get tested and get early treatment before the spread of infection. 2.Tuberculosis in an Urban Environment Tuberculosis tends to be regarded as a problem of the past, and was responsible for 20-30% of all mortality in 17th-19th century Europe (Dye & Williams, 2010). The incidence of tuberculosis declined throughout the 20th century (Watson & Maguire, 1997), however, the disease has been slowly returning to London since the 1980’s (Great Britain 2008, p. 19). The problem seems to be worsening in urban areas. This is illustrated by the example of London, where 3,302 new cases of tuberculosis (TB) were reported in 2010 (Fullman & Strachan 2013, p. 25), a figure that has more than doubled since 1992 (Anderson et al 2006). In 2006, the incidence of tuberculosis in London was 41.5 people in 100,000, a figure that represented the highest number of new cases in any major city in Western Europe (Anderson et al, 2006). Dyer (2010, p. 34) claims that the London borough of Newham is the most affected with some people already referring to it as the TB capital of the affluent western world. In f act, the rates of tuberculosis in Newham are currently higher than that in some impoverished countries. Vassall (2009, p. 48) suggest that Newham has 108 cases per 100,000 and Anderson et al suggest a 2001 figure of 116/100,000, figures that are more than half that in India (174 cases per 100,000) (Public Health England, 2012). Newham has a population of 308,000 with a population density of 85.1 per hectare as compared to 31 in central London (UK Census, 2012). These figures suggest that even in the populated city of London, Newham is an area of urbanisation, with a large number of people concentrated into a relatively small area. The increase of tuberculosis has been described as a ‘penalty for high density urban living’ (Dye 2010, p.859), likely due to the increased potential for transmission in overcrowding, and the increased rates of immigration to inner-city areas. Bhunu and Mushavabasa (2012) propose that tuberculosis thrives in conditions of overcrowding and poverty, issues that are common in urban areas. The high rates of tuberculosis in cities such as London, and areas of urbanization such as Newham, suggest that the incidence of tuberculosis is indeed an urban issue. Newham fulfills the criteria of high immigration rates and being an area of deprivation.. Newham has a diverse ethnic population, with 61% of the people being non-white (Farrar & Manson 2013, p. 54). The population of ethnic minorities continues to grow along with the increasing numbers of refugees and asylum seekers in greater London. Another aspect of urbanisation illustrated in the borough of Newham is that of deprivation and overcrowding. Farrar & Manson (2013, p. 16) claim that Newham ranks as the third most deprived borough in inner London. Most of the people here live in tower housing and overcrowded conditions that are the perfect condition for the spread of tuberculosis. There is a positive correlation between poor housing and poverty and the prevalence of tuberculosis, which is very clear in Newham as evidenced by the findings of 108 and 116 cases per 100,000 people (Vassal, 2009; Anderson et al., 2001). The aetiology of the issue of tuberculosis is highlighted when considering the distribution of the disease across Newham. The occurrence of disease is not evenly spread across the borough, with 70% of cases coming from Manor Park, Green Street and East Ham. These boroughs represent areas of population increase, overcrowding and higher levels of those living in poverty. Manor Park and Green Street also sho w differing dynamics of tuberculosis incidence, representing an overall increase of 40% since 2006 whilst all other areas of Newham either remained static or showed slight decrease (Malone et al 2009, p. 23). It can be seen that tuberculosis presents a significant urban issue, especially when comparing incidence in an urban area such as Newham to those less urbanised areas. Bromley has a population of 309,000 and a population density of 20 per hectare, in comparison to Newham’s population density of 80 per hectare (UK Census, 2012). Tuberculosis incidence in Bromley is between 0-19 per 100,000 compared to that of Newham, which is five times greater at 80-100 per 100,000 (Anderson et al., 2006). It is for this reason that necessary intervention strategies need to be formulated and implemented to help reduce the rates of tuberculosis among individuals living in Newham. 3. The Influence of Urbanisation on Tuberculosis Incidence While the global rates of tuberculosis are declining, the disease is showing steady increase in the United Kingdom. In 2012, 8751 new cases of the disease were identified in the country with 39% coming from London (Fullman and Strachan 2013, p. 43). Indeed London has the highest rates of the disease in Western Europe with Newham borough having the highest rates in the UK. Jindal (2011, p. 55) claims that the rate of tuberculosis in some London boroughs is more than twice higher than the threshold used by the world health organisation to define high rates. These higher incidences support the notion of a sick city hypothesis where there are greater levels of ill health than in rural areas, and may be due to the presence of factors in an urban environment that contribute to ill health (an urban health penalty). One factor that may contribute to the urban health penalty is that of immigration. Cities are easier to access than rural areas, provide areas of congregation and provide more fa cilities for immigrating families and individuals. The majority of individuals suffering from tuberculosis are people born outside the United Kingdom, with 75% of cases in 2003 being born abroad (Anderson et al., 2006). A reason for the high incidence in those born abroad but now living in the UK is exacerbated by the nature of tuberculosis. On initial infection, tuberculosis is confined by the immune system with only around 5% of cases experiencing symptoms within the first two years of infection (Narasimhan et al., 2013). The remainder of cases harbour a latent infection which may reactivate later in life, with about 10-15% of those infected going on to develop an active disease (Narasimhan et al., 2013). This insidious nature combined with the later activation of the disease explains why many people do not get the disease until later in life. It is likely that it is contracted in their country of birth, however then manifests much later once they have moved to the UK. Statistics indicate that over 90% of the residents in Newham diagnosed with the disease in 2011 were born outside the United Kingdom (Fullman and Strachan, 2013, p. 33). Among these, 50% arrived in the country in the last five years. In the same year tuberculosis diagnosis increased by 25% compared to 2010 (Fullman and Strachan, 2013), possibly as a reflection of the increased immigration. Additionally to a high immigrant population bringing significant disease burden from their countries of birth, London and Newham both represent many of the other issues of urbanisation and urban health penalty that can contribute to the high incidence of tuberculosis. Studies have shown that low vitamin D levels are associated with an increased risk of developing tuberculosis (Campbell and Spector, 2012; Chan, 1999). This is an important association in urban populations, as the living and working conditions foster less access to sunlight (the major source of vitamin D). Additionally, Asian immigrants present a problem of low vitamin D due to vegetarian diets, and a tendency to cover up their skin, not allowing to take advantage of the small amount of sunlight available (Chan, 1999). As previously mentioned, Newham is an area of both high urbanisation and with a large immigrant population, and 38.6% of the population being of Asian descent (London Borough of Newham, 2010). The immigrant population of urban areas such as Newham also present a non-vaccinated proportion of society. Whilst the BCG vaccine against tuberculosis was introduced in the UK in the 1950s and was shown to provide a reduction in risk of contracting tuberculosis (Colditz et al., 1994), those immigrating were less likely to receive this vaccination on moving to the UK. London also represents cases of tuberculosis that are socially and medically complex. As a hugely populated area, London includes those with HIV infection and presents other risk factors such as onward transmission and poor treatment. HIV is one of the m ost powerful risk factors for tuberculosis, with a incidence rate of 20 times higher in those that are HIV positive (Dye and Williams, 2010). People’s attitudes towards and access to healthcare also present a complex mix of factors which contribute to an increased incidence of many health problems, including that of tuberculosis. Those in impoverished areas have reduced access to healthcare, which may stem from many reasons such as complex needs, chaotic lifestyles, location of services, user ignorance, and language and literacy barriers (Szczepura, 2005). These can affect the disease process of tuberculosis from prevention, treatment of active disease, adherence to treatment and prevention of the health consequences. Especially problematic are misconceptions and a lack of understanding of the disease, leading to late presentation and delayed access to treatment (Figuera-Munoz and Ramon-Pardo, 2008) With the close living quarters in areas such as Newham, the spread of tubercu losis is facilitated. With poverty, poor housing and overcrowding, these areas concentrate several risk factors and lead to a greater spread of tuberculosis (Bates et al., 2004). These determinants therefore suggest that the incidence of tuberculosis in urban areas is a complex issue. Controlling and preventing tuberculosis in London requires effective social and economic tools that must be incorporated in the development of policies of control in treatment initiation. 4. Consequences and implications of tuberculosis on the general population Tuberculosis ranks with HIV/ AIDS and Malaria as one of the three main health challenges currently facing the world. The Commonwealth Health Ministers Update 2009 (2009, p. 41) indicates that 8 million new cases are reported globally each year. As previously mentioned, when combined with HIV, tuberculosis can prove lethal as the two diseases enhance the progress of each other. It is for this reason that tuberculosis is the major cause of death among HIV patients with the rate standing at 11% globally. The World Health Organization (2009, p. 27) indicates that tuberculosis is responsible for more deaths today than ever before, with approximately 2 million lives claimed by the disease annually. As well as the significant mortality contributed by tuberculosis, the morbidity of the disease can be extremely detrimental both socially and economically. Those with the active disease that are not receiving treatment have been shown to go on to infect 10-15 others every year (WHO, 1998). Those who do receive treatment face a long (up to six months) and complex treatment regime involving several medication side effects. This can affect adherence to the treatment regime, and lead to the disease developing a resistance to the treatment, with this drug resistant tuberculosis contributing to greater mortality and increased expense to treat (Ahlburg, 2000). As well as the significant morbidity and mortality, it is important to consider the economic impact of tuberculosis. The World Health Organisation estimated the cost to treat tuberculosis in 2000 as $250,000 US dollars (?150,000) in developed countries (Ahlburg, 2000). This presents a significant burden to the UK NHS, not to mention the time lost through not working which can dent the economy. London is a global world trade centre whose economy is shaped by global forces, particularly in terms of trade, labour and capital. As a gateway to both the UK and other parts of Europe and the rest of the world, London records a very large number of tourists and immigrant populations. This high number of people accelerates the spread of the disease as people carry it to the country from other parts of the world is indicated by the new infection patterns and is highlighted by the prevalence in immigrant populations. 5. Strategies and intervention for addressing tuberculosis Current UK guidelines for tuberculosis intervention were made by NICE in 2006 (updated 2011). The recommendations propose strategies for identifying those with latent (non-active) tuberculosis to prevent spread or reactivation and also specify criteria for treatment (NICE, 2011). Those recommended for screening for latent tuberculosis include close contacts of infected individuals, immigrants from high incidence countries, immunocompromised individuals, and healthcare workers. Whilst this strategy targets prevention of the spread of tuberculosis, they are only targeting specific groups, and it is likely in high incidence areas such as Newham, people will slip through the net. These guidelines have only changed minimally since 2006, and since then tuberculosis incidence has been on the increase in areas such as Newham, suggesting that changes may need to be made. High incidence areas of the UK such as Newham could learn from New York experience and copy the strategy it used in dealing with the disease. With the implementation of broadened initial treatment regimes, direct observed therapy, and improved guidelines for hospital control and disease prevention, the city managed to halt the progression of an epidemic (Frieden et al., 1995). As mentioned in the previous chapter, adherence to the lengthy treatment regime as well as a lack of understanding may contribute to the spread of tuberculosis. Directly observed therapy (DOT) involves observing the patient take each dose of their medication, with outreach workers travelling to their homes. Evidence from New York showed that through DOT, only 3% of patients in therapy were infectious, compared to a proposed 20% if not receiving DOT (Frieden et al., 1995). Current UK guidelines (NICE, 2006) do not recommend DOT, although they do state that it may be used in cases of patients with previous issues with adherence or at high risk. Although an expensive and time consuming process, if DOT can reduce infectious cases, thi s would also work as a preventative measure. There could be one allocated outreach nurse for the borough of Newham and other high-risk areas. Another method implemented in New York was the downsizing of large shelters for the homeless. These were breeding grounds for tuberculosis, and the subsequent reduction in overcrowding led to a decrease in transmission of the disease (Frieden et al., 1995). Whilst it is not possible to split people up from living with their families in crowded homes in terms of Newham, education about keeping those with tuberculosis from interacting with too many others in crowded conditions may be of benefit. The model should also borrow from those used by other cities like Paris and the rest of Europe in controlling tuberculosis with intervention at the level of the agent, individual and community levels. In Paris, Rieder (2002) suggested that prophylactic treatment could be used to prevent the disease occurring in those at risk, for example those in the hou sehold of an identified case of tuberculosis. Additionally, Rieder (2002) proposed that early or neonate vaccination be used especially in those in areas where tuberculosis is frequent, rarely diagnosed, and adequate contact examinations rarely feasible. It may be possible that in cases where lots of people are vaccinated that they may infer herd immunity and thus protect unvaccinated individuals from the disease. Once the populations have been protected and the incidence (number of new cases) of tuberculosis has been reduced, this allows for a reduction in the prevalence of tuberculosis (number of ongoing cases at any one point in time) with preventative chemotherapy that can treat sub-clinical, latent tuberculosis in the population. This preventative chemotherapy is likely to be extremely relevant to Newham due to the large immigrant population likely harbouring latent tuberculosis. On a country- or city-wide scale, these recommendations from New York and Paris provide excellent m odels for preventing the increase of tuberculosis any further. It is also important, however, to consider the individual communities in Newham, and to promote health awareness and an attitude towards taking responsibility for their health. Their needs to be an encouragement at the level of primary care where immigrant populations feel that they can approach healthcare, and education to encourage tuberculosis prevention and adherence to treatment. The strategy should be all-inclusive in order to encourage people to not only go for testing but also start and finish the treatment process. 6. Recommendations and conclusion Tuberculosis presents an important urban issue in the area of Newham. Incidence is greater than other areas of the UK, and is over half that of India. There are several factors contributing to this including a large immigrant population, crowding and overpopulation, access to healthcare and comorbid health problems such as vitamin D deficiency and HIV. The disease has considerable effect on morbidity and is responsible for high levels of mortality. Further consequences of the disease manifest as economic problems such as cost of treatment and loss of work. London and the UK already have policies and structures for controlling tuberculosis in place; however the implementation process is patchy across the city, and often dependent upon budget. In high-risk areas such as Newham, there is poor access of healthcare due to inaccurate beliefs on the disease, language and cultural barriers, and complex needs of the population. In the case of tuberculosis, these contribute to poor disease pre vention, delayed diagnosis and poor treatment adherence. All of which lead to an increase in transmission and health consequences. The area of Newham would benefit greatly from further education into tuberculosis, how to look for signs and how to get treatment. Encouraging good relationship with healthcare professionals and promoting access to healthcare through outreach programmes and targeting pharmacies may be helpful. Additionally, Newham should look to employ techniques used in New York and Paris, including DOT, prophylactic treatment and neonate vaccination to reduce both the prevalence and incidence of tuberculosis. References Ahlburg (2000). The economic impact of TB: ministerial conference Amsterdam, WHO Bates, I., Fenton, C., Gruber, J., Lalloo, D., Lara, A. M., Squire, S. B., †¦ and Tolhurst, R. (2004). ‘Vulnerability to malaria, tuberculosis, and HIV/AIDS infection and disease. Part II: determinants operating at environmental and institutional level’. The Lancet Infectious Diseases, vol. 4(6), pp. 368-375. Bhunu, C. P., and Mushayabasa, S. (2012). ‘Assessing the effects of poverty in tuberculosis transmission dynamics’. Applied Mathematical Modelling, vol. 36(9), pp. 4173-4185. Campbell, G. R., and Spector, S. A. (2012). ‘Vitamin D inhibits human immunodeficiency virus type 1 and Mycobacterium tuberculosis infection in macrophages through the induction of autophagy’. PLoS pathogens, vol. 8(5). Castillo-Chavez, C., and Feng, Z. (1997). ‘To treat or not to treat: the case of tuberculosis. Journal of mathematical biology’, vol. 35(6), pp. 629-656. Colditz, G. A., Brewer, T. F., Berkey, C. S., Wilson, M. E., Burdick, E., Fineberg, H. V., and Mosteller, F. (1994). ‘Efficacy of BCG vaccine in the prevention of tuberculosismeta-analysis of the published literature’. Jama, vol. 271(9), pp. 698-702. Commonwealth Health Ministers Update 2009. (2009). Commonwealth Secretarial. Dye, C., and Williams, B. G. (2010). ‘The population dynamics and control of tuberculosis’. Science, vol 328(5980), pp. 856-861. Dyer, C. A. (2010). Tuberculosis. Santa Barbara, California: Greenwood. Ellner JJ. Tuberculosis. In: Goldman L, Schafer AI, eds. Goldman’s Cecil Medicine. 24th ed. Philadelphia, PA: Elsevier Saunders; 2011: vol332. Farrar, J., & Manson, P. (2013). Manson’s tropical diseases. Hoboken, NJ: Wiley. Figueroa-Munoz, J. I., & Ramon-Pardo, P. (2008). Tuberculosis control in vulnerable groups. Bulletin of the World Health Organization, 86(9), 733-735. Frieden, T. R., Fujiwara, P. I., Washko, R. M., and Hamburg, M. A. (1995). ‘Tuberculosis in New York City—turning the tide’. New England Journal of Medicine, vol. 333(4), pp. 229-233. Fullman, J., & Strachan, D. (2013). Frommer’s London 2013. Hoboken, NJ: Wiley. Great Britain. (2008). Diseases know no frontiers: How effective are intergovernmental organisations in controlling their spread; 1st report of session, 2007-08. London: Stationery Office. Jindal, S. K. (2011). Textbook of pulmonary and critical care medicine. New Delhi: Jaypee Brothers Medical Publishers. London Borough of Newham, (2010). Community Leaders and Engagement, Manor Park Community Forum Profile [Online], Available:http://www.newham.info/research/CFProfiles/ManorPark.pdf [12 April 2014]. Malone, C., Beasley, R. P., Bressler, J., Graviss, E. A., Vernon, S. W., & University of Texas Health Science Center at Houston, School of Public Health. (2009). Trends in anti-tuberculosis drug resistan ce from 2003–2007 at Pham Ngoc Thach Tuberculosis and Lung Disease Hospital, Ho Chi Minh City, Vietnam. (Masters Abstracts International, 47-5.) National Institute for Health and Care Excellence (2006) [Clinical Diagnosis and Management of Tuberculosis, and measures for its prevention and control]. [CG117]. London: National Institute for Health and Care Excellence. Ormerod, L.P. (2003) ‘Nonrespiratory tuberculosis. In Davies PDO (Ed) Clinical Tuberculosis. Third Edition. Arnold: London. pp. 125-153. Public Health England (2012), World Health Organization (WHO) estimates of tuberculosis incidence by rate, 2012 (sorted by rate). [Online] Available at: http://www.hpa.org.uk/webc/HPAwebFile/HPAweb_C/1317140584841 [12 April 2014]. Rieder, H. A. (2002). Interventions for Tuberculosis Control, 1st edn. International Union Against Tuberculosis and Lung Disease, Paris, France. Szczepura, A. (2005). ‘Access to health care for ethnic minority populations’. Postgraduate Medical Journal, vol. 81(953), pp. 141-147. Vassall, A., & University of Amsterdam. (2009). The Costs and cost-effectiveness of tuberculosis control. Amsterdam: Amsterdam University Press. Watson, J. M., and Maguire. H.C (1997). ‘PHLS work on the surveillance and epidemiology of tuberculosis.’ Communicable disease report. CDR review 7.8, pp. R110-2. World Health Organization. (2009). Global tuberculosis control: Epidemiology, strategy, financing : WHO report 2009. Geneva: World Health Organization. World Health Organisation (2014). Tuberculosis. [Online], Available: http://www.who.int/topics/tuberculosis/en/ [12 April 2014] UK Census (2012), UK Census Data, [Online]. http://www.ukcensusdata.com/newham-e09000025#sthash.51Phmj6a.dpbs [12 April 2014]

Internet Marketing in Business Essay

Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand the opportunities offered to businesses by internet marketing 4. Understand the challenges faced by businesses using internet marketing This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people. Student signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marking Criteria Pass Criteria to be met P1 describe the role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business P5 explain how internet marketing has made a selected business more efficient, effective and successful P6 explain the challenges of globalisation facing a selected  business when using the internet as a marketing tool Merit Criteria to be met M1 analyse the benefits of internet marketing to customers M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing Distinction Criteria to be met D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business Embedded English Skills Embedded Maths Skills Speaking and listening – make a range of contributions to discussions and make effective presentations in a wide range of contexts (giving presentations). Writing – write documents, including extended writing pieces, communicating information, ideas and opinions, effectively and persuasively (writing reports). Interpretation of numerical data Production of charts and tables from data Intra/Extrapolation of data to new situations Creation of case studies The Scenario 1. You will work in teams of three (maximum) people. Working individually is  allowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their evidence at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their operations online. Your coursework will consist of the advice that you give this company. 4. Your will make FOUR pitches to this company, addressing the information required in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a third party of necessary. Possible formats could include a written report, a presentation, a portfolio of evidence, a video or a recorded structured question and answer session etc. You are not required to use the same format to answer each brief. BRIEF ONE – P1, P2 Using examples from businesses with established online presences, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the traditional operations of these businesses and what benefits this use of the internet delivers for the businesses. Your pitch should include: (P1) how using the internet has changed the way companies interact with their customers (P1) which tools have been introduced to enable marketing on the internet (P1) how companies ascertain the wants and needs of the customer using the internet (P2) examples of how these tools are used by a number of businesses to market to customers (P2) examples of best practice in using the internet for marketing (P2) how internet marketing is integrated with more traditional marketing media BRIEF TWO – P3, M1 Carry out primary and secondary research into the customer experience of marketing on the internet and present the benefits that have been delivered  to these customers. This brief must be informed by actual experiences and should take into account both positive and negative responses from customers. Your pitch should include: (P3) examples of benefits to customers that have come as a result of internet marketing (P3) positive and negative case studies of customer experiences of internet marketing (M1) analyse how internet marketing builds on conventional offline marketing practices. (M1) give a detailed explanation of the effect use of internet marketing tools to enhance the customer experience. BRIEF THREE – P4, P5, P6, M2 Present the client with a guide to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the impact of moving from a local to a global business audience. It should also detail the challenges that would face the business and make recommendations on how to overcome them. Your pitch should include: (P4) an outline of the benefits and opportunities for an organisation of using internet marketing. (P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework. (P5) an explanation of efficiency gains that can be achieved through the use of internet marketing. (P5) examples of the usage of internet marketing techniques to achieve effective and successful outcomes for organisations. (P6) examples of the impact of globalisation on organisations that use the internet for marketing. (P6) how do businesses modify their online presence to suit a global audience? (M2) an analysis of the opportunities and challenges that internet marketing creates for an organisation. (M2) detailed examples of instances where organisations have  overcome these challenges. BRIEF FOUR – D1 Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been addressed by internet marketing. Your final pitch should include: (D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives. (D1) a detailed explanation of the wants and needs of the customers of the business. (D1) an explanation of how the use of internet marketing meets these wants and needs. (D1) an explanation of how the use of internet marketing fails to meet these wants and needs. (D1) recommendations of how the selected business could improve their internet marketing to become more efficient and effective, justified with examples of best practice and innovators in the area. RESUBMISSION FEEDBACK/DATE: SUMMATIVE FEEDBACK: STUDENT REFLECTION: UNIT GRADE: Grade (please circle) Points (please circle) P / M / D 70/ 80/ 90 Learner Declaration: Name & Signature: I certify that the work submitted for this assignment is my own work. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Tutor Signature: Date:

Free Essays on Similarities And Relationships Of Love And Hate

â€Å"love† and â€Å"hate,† some think of them being opposites and others think they are related. I feel that the two are both of those and plus the added feature that when one is involved the other is as well. In the drama â€Å"Othello† written by William Shakespeare, each character shows a form of hate and love. For example, Iago is a person one would think of as the definition of evil but he does love as well as hate; he loves to hate. There is no other explanation for his need to be so evil. One can even see that he hates the woman he loves. He shows this by talking of trying to sleep with Desdemona to get back at Othello for something of his own imagination. If he didn’t hate his wife then why would he talk of cheating on her just to get back at Othello for something Iago has no proof of? Iago plays with the power of my theory of â€Å"where there is love, there is hate and where there is hate, there is love,† by turning Othello against Desdemona. Iago messes with the fact that Othello loves Desdemona and turns it into a hatred. He hates because he loved. If Othello hadn’t loved there would have been no hatred. Iago realizes that hate is strengthened by love and uses that as a weapon. He loved to see people hate. Roderigo is the venetian gentleman that loved one so much that he hated the one that she loved. The love and hate is not directly related in this example but shows how one persons love can cause another persons hatred. Brabantio is the father that had the love of her daughter split in two. He only received half her love after Othello came into the picture and stole the other half. He became outraged with the fact that Othello had done this to him so he grew some hatred for the â€Å"moor.† One that would love without knowing whether he loves or not, like Othello, causes there significant other to hate falling in love. The reason for this is that they themselves... Free Essays on Similarities And Relationships Of Love And Hate Free Essays on Similarities And Relationships Of Love And Hate When one thinks of the meanings of the words â€Å"love† and â€Å"hate,† some think of them being opposites and others think they are related. I feel that the two are both of those and plus the added feature that when one is involved the other is as well. In the drama â€Å"Othello† written by William Shakespeare, each character shows a form of hate and love. For example, Iago is a person one would think of as the definition of evil but he does love as well as hate; he loves to hate. There is no other explanation for his need to be so evil. One can even see that he hates the woman he loves. He shows this by talking of trying to sleep with Desdemona to get back at Othello for something of his own imagination. If he didn’t hate his wife then why would he talk of cheating on her just to get back at Othello for something Iago has no proof of? Iago plays with the power of my theory of â€Å"where there is love, there is hate and where there is hate, there is love,† by turning Othello against Desdemona. Iago messes with the fact that Othello loves Desdemona and turns it into a hatred. He hates because he loved. If Othello hadn’t loved there would have been no hatred. Iago realizes that hate is strengthened by love and uses that as a weapon. He loved to see people hate. Roderigo is the venetian gentleman that loved one so much that he hated the one that she loved. The love and hate is not directly related in this example but shows how one persons love can cause another persons hatred. Brabantio is the father that had the love of her daughter split in two. He only received half her love after Othello came into the picture and stole the other half. He became outraged with the fact that Othello had done this to him so he grew some hatred for the â€Å"moor.† One that would love without knowing whether he loves or not, like Othello, causes there significant other to hate falling in love. The reason for this is that they themselves...

Answers to Reader Questions About Hyphens

Answers to Reader Questions About Hyphens Answers to Reader Questions About Hyphens Answers to Reader Questions About Hyphens By Mark Nichol Questions about hyphens come up often in correspondence from Daily Writing Tips readers. I’ve answered a few of the queries here. 1. Should â€Å"higher cost† and â€Å"higher earning† be hyphenated in â€Å"replace higher cost funding and â€Å"repurpose collateral into higher earning assets†? Yes, to clarify that you’re referring to funding that is higher cost, not cost funding that is higher, and assets that are higher earning, not earning assets that are higher, hyphenate in both cases. (Even though â€Å"cost funding† and â€Å"earning assets† are not standing phrases, the hyphens help readers avoid being distracted by reading them that way.) 2. I would have expected some nagging [in this post] about the hyphen; would it not be better to have torch-bearer or torchbearer [in place of â€Å"torch bearer†]? You’re right I used the correct form of torchbearer in my commentary but neglected to notice and note that the tattoo incorrectly styles the word as an open compound. I guess I was distracted. Treatment of various open compounds with a common element aren’t necessarily consistent: One who bears a torch is a torchbearer, but one who bears a standard is a standard-bearer, and one who bears an ensign (essentially the same as a standard) is an ensign bearer. It’s nearly unbearable. 3. Nice list [of reduplicative doublets]. I’m intrigued some of them are hyphenated and some not. I wonder what the deciding factor is for that. Good point about the hyphenation; I should have included a note about that. Because English has never had a body that regulates standards, inclusion or exclusion of hyphens in such constructions, as in many other language matters, is arbitrarily and inconsistently based on a variety of factors. 4. Given your recent article on possessives, I wanted to write in with a question. There is typically a notice period of thirty, sixty, or ninety days required before an investor is allowed to redeem. How does one state this? I’ve seen it as â€Å"ninety days’ notice† (as if the notice belonged to the ninety days) and â€Å"ninety days notice.† I typically restate it as â€Å"ninety day notice period† to avoid this ambiguity, but then I’m not sure if that should properly be â€Å"ninety-day† or if the dash is not needed. The correct form is â€Å"ninety days’ notice (meaning â€Å"notice of ninety days†). The phrase is written in the genitive case, in which a noun modifies another noun, usually in the form of one noun possessing the other (â€Å"ninety days notice† is common but incorrect). If you continue to use your alternative phrasing, a hyphen should connect ninety and days â€Å"ninety-day notice period† but I recommend â€Å"ninety days’ notice.† 5. Thanks for the funny signs [link to post]! â€Å"Shouldn’t â€Å"ill advised’ and ‘well educated’ have been hyphenated in your examples? Phrasal adjectives such as the ones you mentioned, often hyphenated before a noun, should be styled without a hyphen when they follow the noun. Here’s a post about that particular point; you’ll find more posts about phrasal adjectives by searching for that phrase on this site. Note: Many Daily Writing Tips readers ask questions about various language issues in the comment field for a post, while others send queries as an email message to the site. We welcome your notes, but please comment rather than email; that way, other site visitors will be able to read your questions and my responses as well as notes from other readers. (I try to answer all specific requests for information or clarification or refer readers to existing applicable content, though sometimes I rely on other readers to weigh in on comments.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Apply to, Apply for, and Apply with35 Genres and Other Varieties of FictionGrammatical Case in English

Theories and Principles that Govern Ethical Decision Making in Research Paper

Theories and Principles that Govern Ethical Decision Making in Medicine - Research Paper Example the systematic inquiry into man’s moral behavior with the purpose of discovering the rules that ought to govern human action and the goods that are worth seeking in human life†. These ethical standards governing the existence of human life also encompass the realm of medical entities. This essay is written to present the underlying theoretical concepts and principles governing ethical decision making in the field of medicine. In addition, it aims to determine the ways in which conflicts of interest inherent in various financial and organizational arrangements for the practice of medicine can pose threats to the medical professionalism. There are basically five underlying theoretical framework for ethical decision making in the medical profession, to wit: deontological theory (what one must do, based on duties and obligations), teleological theory (the purpose or consequences of the moral acts), consequentialist theory (the moral value of an act, rule or policy is to be found in its consequences, not in intentions or motives), virtue ethics (seen in the way we feel is the ‘right’ way to behave towards patients and to colleagues) and casuistry (or case based reasoning, does not focus on rules and theories but rather on practical decision-making in particular cases based on precedent). (Slowther, et.al. 2004) Slowther, et.al. (2004) averred that â€Å"Beauchamp and Childress’ Four Principles approach is one of the most widely used frameworks and offers a broad consideration of medical ethics issues generally, not just for use in a clinical setting†. These principles are: â€Å"(1) respect for autonomy: respecting the decision-making capacities of autonomous persons; enabling individuals to make reasoned informed choices), (2) beneficence: balancing benefits of treatment against the risks and costs; the healthcare professional should act in a way that benefits the patient, (3) non maleficence: avoiding causing harm; the healthcare professional should not